Your fundraising campaign may consist of letters you send in the mail and/or by email. Your letter should grab the reader’s attention plus give the donor information on the PMC and how to donate to your account.
Fundraising Letter Guidelines
• Be yourself: use your own voice and style, be personal and passionate.
• Grab the reader’s attention: use their name in the salutation. Make donors believe they are making a difference, being part of something big. Use attention getting words: just imagine if, think about, why is it that. Ask an open ended question.
• Use a series of good news bullets from Funding the Fight Against Cancer.
• What you're doing, why you're doing it and state your goal. Use some facts from the 2012 PMC Fact Sheet.
• Include a story about a specific person or event.
• Ask for the donation and provide instructions for online gifts and gifts by check. View instructions at Making Deposits.
Email Fundraising Campaign
• PMC Profile: Edit your letter into the story section of your PMC Profile. The PMC PROFILES page provides detailed information on creating your PMC Profile. After you have completed your profile email the direct link to your donors. http://www.pmc.org/XX0123
Replace XX0123 with your egift id.
• Direct Email: Copy or attach your letter onto an email and include the direct link to your egift page.
http://www.pmc.org/egifts/XX0123
Replace XX0123 with your egift id.
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Sample Letters
Letters written by PMC riders
When I was a little girl, my father, Sylvester, used to dance me around our kitchen. We would twirl over the tiles; 4-year-old me standing on his feet, him leading. In September of 2007, just two weeks after he received a devastating cancer diagnosis...Letter 1
Many of you have heard from me before. This year I am in earnest as the cause has hit home...Letter 2
Cancer does not rest. It doesn’t do a warm down at the end of a bicycle ride. Cancer doesn’t sleep...Letter 3
Mail and email version of the same letter
Have you been touched by cancer? Would you like to make a difference in the lives of those that have been? On August 4th and 5th I will participate in the 33rd Pan-Mass Challenge...Letter 4
Letter examples for virtual riders
Are you not able to participate on PMC weekend but committed to raising the funds? Checkout the...virtual letters. |
