Promote yourself in your local paper and tap unknown resources
Use your local media to promote yourself and increase your PMC fundraising! Our PR Team is on hand to help. Most of your local newspapers, radio, and cable stations are very interested in hearing about your participation in the event. Let the media know that you’re participating and why. Local media outlets are very receptive to hearing about the lives of the residents in their communities.
If you have any questions, please call Jackie Herskovitz at (617) 269-7171 or email Jackie@pmc.org
Use the PMC Classifieds
Boost your fundraising with the PMC Classifieds! Log on and click the classified link on the left menu.
• Sell an old bike (or anything else in your garage)
• Advertise your own fundraising event
• Be creative and offer services in the “FUNDRAISING OFFERS” section
Write a Personal Fundraising Letter using PMC logos
Click here for a sample fundraising letters and downloadable logos and forms. You may also use this full page public service ad donated by Outside magazine.
Include a Credit Card Form with your Fundraising Letter
Make donating easy - include a credit card form for your donor to fill out and send back to you. Follow instructions and download the form here.
You may then go online and process the eGift to yourself or send the form to the PMC and we will do it for you. Make sure to include you eGift ID and PMC ID# if sending the slip to the PMC office.
Add a signature to your emails with the link to your PMC profile or eGift page
Example:
Sarah Mercurio
Volunteer Coordinator
Pan-Mass Challenge
Please donate to my 2009 PMC @ http://www.pmc.org/egifts/giftinfo.asp?EgiftID=SL0126 |
Send a PMC video to your sponsors
Show your sponsors what the PMC spirit is all about! Email the “Videos” link to our Opening Videos to view 8 short videos pertaining to the PMC. You can also check out videos done by the PMC and individual riders by searching “pan mass” on YouTube.
Include a link to a PMC Story from our website in your fundraising letter
• PMC Cyclists Raise $33 Million for the Jimmy Fund
• A Walk in the Woods
• PMC Fact Sheet
• Patrick Byrne’s Heavy Hitter Banquet Speech
• Going for the Gold
• Milestones 2003
• A Man and a Bike
Include a link to the Jimmy Fund & DFCI in your fundraising letter
Are you asking people from outside the New England area to sponsor you? Include the following link to the Jimmy Fund and the DFCI:
Jimmy Fund
Dana Farber
Include the research link from the DFCI/Jimmy Fund website
DFCI Research
Research Means Hope
Use PMC note cards for your fundraising letter
Every year the PMC designs a note card. The back of the card contains facts on the PMC and instructions on how to donate. Note cards come 25 to a pack and may be ordered at the PMC store.
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